::Sold in the City Philosophy::

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"Results Plus Style"

After Hours: Sold in the City's Tricia Bautista and Priscilla Gonzales are featured in the Los Angeles Times Real Estate Section

After hours



The twilight open house. The post-school showing. The invite to drop in -- to the pool -- any time. For real estate agents, a slow market calls for innovative thinking.





By Gayle Pollard-Terry, Times Staff WriterNovember 12, 2006













FLICKERING candlelight reflected in the sheen of the glossy ebony grand piano. Tiny flames danced from scented candles perched in a cubbyhole above the mantel and on an end table in the living room.







As Tricia Bautista lighted dozens of ivory-colored tea candles along the railing of a split-level redwood deck that wrapped around the back of the home, a bottle of Cabernet breathed on the kitchen counter.







Next to more candles, a trio of trays offered cheeses, fancy crackers, slices of imported sausage, big red, green and dark purple grapes and black olive tapenade in a delicate dish.







Near a cranberry-scented candle, she fluffed red accent pillows on the sofa and then arranged stargazer lilies in a vase on a nearby table. In the background, a songstress softly crooned mellow jazz. Clearly, Bautista wanted someone to fall in love. Not with her. With the house.







Welcome to a twilight open house, an end-of-the-workday sunset showing — one more way to make a listing stand out in a market glutted with them. These leisurely evening showings, complete with wine or Champagne and hors d'oeuvres, are targeted to young professionals and empty nesters, the type of buyers who don't have to rush home to make dinner for the children or check homework.







Twilight open houses are a relatively new tool being used by agents, who are trying to come up with different approaches in this slower market to attract buyers and allow them to experience a home — even if just for a few minutes.







"With the market the way it is right now, you have to be a little more creative," said Priscilla Gonzales, who shares the Silver Lake listing with her daughter, Bautista. Both are agents for Las Casas Realty Inc. in Los Angeles.







"It's just about setting a mood," she added, as she set out bottles of wine in anticipation of arriving visitors. "When they walk in, we want them to say, 'Wow! I want to live here.'







"The agents represent Joseph Lopez, who owns the two-bedroom, one-bathroom Spanish bungalow, listed at $660,000 for two months now. This is their second attempt at selling his 861-square-foot house. He asked $749,000 in January. After receiving no nibbles in eight months, he took it off the market, then listed it at the reduced asking price.







READ THE ENTIRE ARTICLE: CLICK HERE

Tricia Bautista, B.A. Realtor

Propelling into the real estate profession was a cinch for Tricia. She incorporates experience in the areas of journalism, marketing and public relations to bring creative ideas, an innovative marketing approach and professionalism to each of her listings; resulting in quick, top dollar sales transactions for her clients.

“Taking care of my clients” is my number one priority,” explains, Tricia. From rolling up her sleeves to unpack her clients to staging the homes she sells and creating artful blogs to market her listings to offering simple suggestions for adding the most value for the sale of a property, Tricia stops at nothing for her clients.

In her first year as a real estate professional, Tricia became a million-dollar producer in home sales. She has since consecutively received her company’s distinguished “Million-Dollar Producer” award each year.

Tricia earned a Bachelor’s Degree in Marketing and Communications from California State University Northridge and expanded her experience at the prominent Public Relations Firm, Kip Morrison and Associates (KMA).
Ultimately, heading up KMA’s lifestyle division became a springboard for Tricia to establish her own PR company, TBPR.

Based mostly on referral business, TBPR created successful PR campaigns for such clients as; The Method Fest Film Festival, Silho Furniture, E’s Wine Bar and Restaurant, ChopChop Salon and Gallery, Amanda Pays Style Pays Collection, Restaurant Halie, Canicas Tequila & Spirits and Las Casas Realty, Inc.

It was only until she bought her own home, when Tricia discovered a career that could potentially be as fulfilling as owning a home. “There is nothing more gratifying than helping people buy and sell their homes. I care about my clients and I provide for them a service that goes beyond the realm of selling the house.”

When she's not selling homes, you’ll likely find her at a local sample sale for some good ‘ol fashion/retail therapy, in the "warrior 1" position at the yoga studio, hiking or shopping the flea markets for vintage fabrics.

Tricia's lastest venture is a teaming with her business partner (who also happens to be her mom), Priscilla Gonzales. Priscilla is a seasoned Realtor and a welcome addition to the Sold in the City Team. Tricia resides in Toluca Lake, CA with her husband and her Labrador/Pit Bull & pomeranian/poodle mix pooches.

Find out more about Tricia and see her listings at: http://www.MYsoldinthecity.com/